On Monday, several national newspapers, including the Mail and the Express, reported that “just one glass of cherry juice a day can slow down the ageing process – and may even save your life”.
“A tumbler of 250ml of diluted juice,” we were told, “offers better protection against cancer, heart disease and stroke than more than 20 typical portions of fruit and vegetables,”
This claim was backed up nutritionists including Patrick Holford – who’s credibility has been the subject of repeated attacks from Ben Goldacre and his Bad Science pals – and who, a year ago, the Advertising Standards Authority found to be making claims that were ‘likely to mislead’ in leaflet he was sending out.
Posted by Henry Scowcroft 
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