The nicotine in cigarettes is just as addictive as hard drugs. Unsurprisingly, when many smokers try to wean themselves off cigarettes, their dependency on nicotine manifests in the form of cravings. For most smokers, the pressure of nicotine cravings is all too familiar – they’re like a psychological bungee cord that yanks those who try to quit back towards their lighters.
Now, a simple study published in Psychological Science suggests that while smokers are familiar with cravings, they drastically underestimate their impact if they aren’t actually experiencing them at the time.
Posted by Ed Yong 
Most of us are aware that a healthy lifestyle is good for us – it can 
Posted by Jo Peak 
Welcome to the
